Our stories

CARBON NEUTRAL LABEL | B-BETTER
Read more about our journey to become a 100% carbon neutral product.



The story behind the brand | B-Better
Read more about starting a new brand and the creation of B-Better.

The packaging manufacturer | SIG
Read more about the important role of sustainability and innovation in packaging.

Nutritionist
Read more about how to improve your sports performance by drinking enough and get tips on how to drink more.

Nutritionist | Team Jumbo-Visma
Read more about how the riders stay hydrated during Tour de France.