a 100% carbon neutral product
B-Better is committed to being a 100% carbon neutral product, as shown by the CO2 Neutral® label on our products. Achieving net-zero carbon dioxide emission. The CO2 Neutral® label is the next step in giving back to our planet, in addition to creating a sustainable packaging with 66% less carbon emissions than a standard plastic bottle*.
Why B-Better is carbon neutral
For B-Better, designing a sustainable packaging was not a must: it was a matter of course. But in the face of global warming, we wanted to do more. To actually give back to the planet and take full responsibility for our own carbon emissions. For this reason, B-Better has committed to become a carbon neutral product.
What is the CO2 Neutral® label?
The CO2 Neutral® label was developed by CO2logic and its third party validated by Vinçotte, an international independent certification body. The label is offered to organisations that strive to be carbon neutral by calculating, reducing and compensating their climate impact.
To obtain the label, CO2 Logic assessed B-Better’s climate impact through the means of a Product Carbon Footprint, that takes into account all life cycle stages. The results show our carbon footprint is on average 139 grams per box. We then proceeded to compensate our climate impact by supporting sustainable projects in Uganda and Rwanda.
Each level of the Project allows important CO2 reductions & creates many co-benefits for the local population, in line with the United Nations Sustainable Development Goals.
How we compensate our CO2 emissions
To become a carbon neutral product, B-Better chose to support projects that give access to safe and clean water in Uganda and Rwanda. Up until now, rural population had to fetch water from a polluted source. The water had to be boiled to make it healthy, meaning a lot of firewood was cut. Easy access to safe water will:
• Prevent diseases related to dirty water; The main objective of the Project consists of repairing damaged wells, maintaining them and drilling new ones. These wells provide clean water that can be accessed through a borehole. To make sure it is safe for consumption, the water is regularly tested beforehand.
• Reduce deforestation linked to the consumption of unsafe water; Eliminating the use of firewood to purify water drops global CO₂ emissions, but the impact is also significant on a more local scale. The Project protects trees and saves valuable forests in Uganda, which provide important ecosystem services and improve agriculture.
• Make everyday life more comfortable for locals; Besides the climate benefits, the Project also has an important impact on health and livelihood. Women, who are taking care of the majority of the household tasks, are the ones who benefit the most from the positive impacts of the Project. This, by earning more time for rest, education and income generating activities. By eliminating the burden of water collection in places where the access to water is difficult, and it can take up to 6 hours per day to collect.
This project perfectly aligns with B-Better's purpose: not only does it help reduce climate impact, it also improves the rural population's well-being by providing safe and healthy water.
* Life Cycle Assessment of cDome SIGNATURE PACJ and competing PET bottles for packed still water on the Belgian, Dutch and EU28 markets. iFEU, April 2020