Q&As 

This is the spot if you want to know all about B-Better Water, the ingredients, the packaging … or what others care about. You name it, they’ve asked it. Click and we will spill the beans.

  • Hi, we’re B-Better. A bold Belgian brand supporting you in your self-care and your care for the planet. A brand that lets you create a better world for you and everyone else in it through the simple habit of staying hydrated. With B-Better, we want to show you how being good to yourself can help you do better for the planet. Call it the virtuous circle of B-Better.

    We’re starting our journey together with a range of natural, flavoured and functional waters, packaged in a box instead of the classic, plastic water bottle. You can easily refill the box from the tap; we’re even working on a range of reusables to give you that extra nudge you may need. The flavoured waters are 100% natural and well-balanced to make drinking water more enjoyable. The functional waters contain additional minerals and vitamins to address potential deficiencies and contribute to your overall health.

    The B-Better eco-system has been co-created with consumers and retailers, embracing that flexible, resourceful and open-minded mindset we so very much value in our community. Our brand has been developed as a lean start-up in Belgium.

    Find out more on our vision and products

  • We live in a world where everyone tries to live up to unrealistic standards of perfection, which puts a lot of pressure on us, if anything. As the global waste crisis is impossible to solve with a snap of the finger, we traced the problem back to its source (the use of single-use plastics and littering habits) and provided a first step to both a cleaner planet and a better you. The world doesn’t need a handful of perfect people, it needs a whole lot of not-so-perfect people daring to be better. That’s how we can make a difference in the world. Together.

    Learn more on our vision or read how you, too, can make a difference.

  • Tap water is a great, sustainable choice but it isn’t always readily available. Plus, sometimes you just fancy a little extra indulgence. That’s why we’ve challenged ourselves to give you the best alternative possible. Because we believe that everyone should have access to the hydration that suits them best at any given moment. Our water in a plant-based packaging supports a sustainable way of living. Knowledge and nature go hand in hand. We’re not perfect, but we go for better.

    Learn more on our vision

  • B-Better Water is a range of natural mineral water, functional waters and flavoured waters packaged in a box instead of the conventional plastic bottle. The water has been carefully sourced and adapted to your every craving and need and the packaging has been developed with the planet in mind.

    Learn more on our water

  • If you get to choose between water from the tap, a water box or a bottle, always choose the tap first. With near to no environmental impact from transportation and no packaging waste, tap water is without a doubt the best option for hydration. Go with B-Better water if you don’t have access to safe tap water, if you crave something fruity or flavoured and if you need an extra mineral or vitamin boost. Refill your bottle from the tap whenever you’ve got the chance.

    Browse through our water range

  • There’s 3 different types of B-Better Water: 1 natural mineral water, 5 flavoured waters and 4 functional waters. Every water box has been carefully composed to satisfy every version of you: you as a wanderer, a commuter, a sports enthusiast, a morning person, a snacker, a workaholic, a butterfly … but above all, someone who cares for the planet as much as they care for themselves. B-Better Water is packaged in a plant-based box instead of a conventional plastic bottle. Part of the profit of every box is donated directly to clean-up projects in Belgium.

    Discover the range

  • There’s 3 different types of B-Better Water: 1 natural mineral water (‘All Natural’), 5 flavoured waters (‘Funky Flavours’) and 4 functional waters (‘Fruity Functionals’).  

    B-BETTER RANGE

    The Funky Flavours range is naturally flavoured and contains no added sugars.

    • B-Better Water Apple Lemongrass
    • B-Better Water Blueberry Acai
    • B-Better Water Lemon Juniper
    • B-Better Water Lime Elderflower
    • B-Better Water Plum Elderflower

    The Fruity Functional range is enriched with minerals and vitamins.

    • B-Better Water Beauty (flavoured with peach and aloe vera): water-based drink with added vitamin B and zinc for healthy skin, nails and hair. Zinc about it.
    • B-Better Water Charcoal (flavoured with lime, ginger and mint): water-based drink with added vitamin B and charcoal. When life gives you charcoal water, then yeh … you trust your gut.
    • B-Better Water Energy (flavoured with pomegranate and cranberry): water-based drink with added vitamin B as well as guarana and ginseng. It’s the perfect way to kickstart your day.
    • B-Better Water Immunity (flavoured with ginger and orange): water-based drink with added vitamin B and vitamin C for a healthy immune system. Ready for some vitamin me?

    Browse through the range to find the B-Better box that caters to your needs

  • Our body is 60% water. Did you know that water helps it deliver oxygen and allows your brain to produce hormones? Being properly hydrated can also improve your mood, energy level and physical performance. That’s why we choose to store B-Better Water in 75 cl boxes instead of the standard 50 cl size. Also, the functional range contains extra B vitamins and other vitamins and minerals to prevent deficiencies and give your body what it needs. 

    Discover the additional health benefits of B-Better Water in our product range

  • Our first goal is to keep you hydrated. The universal standard for drinking water is 2 L, which isn’t always easy to attain. B-Better Water was developed originally to help you reach your daily vitamin, mineral and fluid intake, by providing 75 cl water boxes and giving a refreshing twist on regular water.

    After drinking one of our functional B-Better waters (Charcoal, Beauty, Energy or Immunity) you will have reached 75% of your daily vitamin B intake. The Biotin (B8) contributes to your metabolism, the pantothenic acid (B5) contributes to your normal mental performance, the vitamin B12 contributes to the normal function of your immune system and the vitamin B6 contributes to the reduction of tiredness and fatigue. Beside B vitamins, B-Better Water Energy also contains guarana and ginseng, B-Better Water Immunity has added vitamins E and C, B-Better Water Beauty is enriched with zinc and B-Better Water Charcoal contains charcoal.

    Discover the benefits of your favourite B-Better box 

  • Every B-Better box contains 75 cl water or water-based drink. As we believe in the importance of hydration, we’ve given the regular 50 cl water bottle an upgrade to help you reach your daily 2 L water goal.

    Learn more about the packaging

  • The Natural Mineral B-Better box contains pure water sourced from the Helenen spring (Rinteln). The Funky Flavours contain water sweetened with fruit and natural aromas.

    • B-Better Water Apple Lemongrass: water, natural apple-lemon grass flavouring, lemon juice and 1.5% fruit . 
    • B-Better Water Blueberry Acai: water, lemon juice concentrate, açaí extract, natural flavouring, blueberry juice concentrate and 1.5% fruit.
    • B-Better Water Lemon Juniper: water, natural juniper-lemon flavouring, lemon juice concentrate and 1.4% fruit.
    • B-Better Water Lime Elderflower: water, lemon juice concentrate, natural lime-elderflower flavouring and 1.4% fruit.
    • B-Better Water Plum Elderflower: water, natural plum-elderberry flavouring, lemon juice concentrate and 1.4% fruit.

    The Fruity Functionals are naturally flavoured and enriched with vitamins and minerals as well.

    • B-Better Water Charcoal: water, lemon juice concentrate, ginger extract, natural lime-mint flavouring, antioxidant ascorbic acid, invert sugar, green tea extract, a vitamin mixture of pantothenic acid, vitamin B6, biotin and vitamin B12, and 1.4% fruit.
    • B-Better Water Energy: water, lemon juice concentrate, green coffee extract, carrot extract, caffeine, invert sugar, natural flavouring, ginseng extract, guarana extract, cranberry juice concentrate, pomegranate juice concentrate, pantothenic acid, vitamin B6, biotin, vitamin D and vitamin B12, and 1.4% fruit. Due to the high levels of caffeine (15 mg/100 ml), B-Better Water Energy is not recommended for children or pregnant or breast-feeding women. Drink with moderation.
    • B-Better Water Beauty: water, lemon juice concentrate, natural flavouring, aloe vera extract, zinc gluconate, invert sugar, a vitamin mixture of pantothenic acid, vitamin B6, biotin and vitamin B12, peach juice concentrate, paprika extract and 1.4% fruit.
    • B-Better Water Immunity: water, lemon juice concentrate, natural ginger-orange flavouring, acerola juice powder, invert sugar, a vitamin mixture of vitamin C, vitamin E, pantothenic acid, vitamin B6, biotin and vitamin B12, orange juice concentrate, magnesium hydroxide as an acidity regulator, orange extract, carotenes and 1.4% fruit.

    Browse through the range to find the ingredient list of your favourite box

  • The Natural Mineral B-Better Water is pure water, without any calories. The Funky Flavours only contain 1 kcal per 100 ml (3 kcal per 250 ml) and the Fruity Functionals contain 4 kcal per 100 ml (10 kcal per 250 ml). That way, you can enjoy your guilt-free treat(s) throughout the day.

    You can find the ingredients of every B-Better box on the respective product page

  • The Natural Mineral B-Better Water is pure water, without any sugar. The Funky Flavours only contain sweeteners from natural origin (< 0.5 g sugar). The Fruity Functionals contain 0.8 g sweeteners from natural origin per 100 ml for functional benefits (2 g per 250 ml).

    You can find the ingredients of every B-Better box on the respective product page

  • A flavouring is considered natural under EU regulations when obtained from vegetable, animal or microbiological ingredients, by appropriate physical, enzymatic or microbiological processes.

  • Only B-Better Water Charcoal and Immunity contain antioxidant ascorbic acid, to reduce the oxidation of the water.

    Browse through the range to find the ingredient list of your favourite box

  • No it doesn’t, except for B-Better Water Energy. B-Better Water Energy contains green coffee extract and caffeine flavouring. Due to the high levels of caffeine (15 mg/100 ml), B-Better Water Energy is not recommended for children or pregnant or breast-feeding women. Drink with moderation.

    Browse through the range to find the ingredient list of your favourite box

  • Apart from B-Better Water Energy, all B-Better Water can be consumed by children as part of a balanced diet. B-Better Water Energy contains high levels of caffeine (15 mg/100 ml), which is why this drink isn’t recommended for children or pregnant women. Make sure to check the Reference Daily Intake level (RDI) on each pack of B-Better Water.

    Click here to find the ingredients of your son or daughter’s favourite box

  • B-Better Water respects the maximum daily intakes norms. Make sure to check the Reference Daily Intake level (RDI) on each pack of B-Better Water.

    Click here to find the ingredients of your favourite box

  • Yes, B-Better Water is meant to be consumed on a daily basis, even the functional range. Better even, the functional waters provide 25% of your daily vitamin B intake per 250 ml. In other words, only one box of B-Better Water can help you reach 75% of your daily vitamin B intake.

    Plus, B-Better Water Immunity contains 25% of vitamin E and delivers 115% of the recommended vitamin C intake to give you a healthy boost. (Which still is 21 times less than the upper limit.) B-Better Beauty Water provides 25% of the daily recommended amount of zinc.

    B-Better Water respects the maximum daily intakes norms. Make sure to check the Reference Daily Intake level (RDI) on each pack of B-Better Water.

    Click here to find the ingredients of your favourite box

  • No, B-Better Water still is water. We do not try to replace food, we just give you the opportunity to enjoy additional benefits when drinking water. Our products are meant to be consumed as part of a healthy, balanced diet and lifestyle.

    Discover the additional benefits of your favourite B-Better box

  • B-Better Water doesn’t contain common food allergens such as cow's milk, egg, peanut, tree nuts, sesame, soy, fish, shellfish and wheat. Make sure to check the ingredients of your box if you have specific allergies or intolerances.

    Click here to find the ingredients of your favourite box

  • The pH value of B-Better Water Natural Mineral is around 7.14, whereas that of the Funky Flavours is less than 3.8. B-Better Water Beauty, Energy and Charcoal are between 3.0 and 3.2 pH. The pH value of B-Better Immunity is 3.1 to 3.3.

    Find your favourite B-Better box

  • Yes, it is. It doesn’t contain any animal-derived ingredients, hence it is suitable for consumption by vegans and vegetarians.

    Click here to find the ingredients of your favourite box

  • B-Better isn’t halal certified, but it is suitable for consumption by those who eat halal.

    Click here to find the ingredients of your favourite box

  • B-Better isn’t kosher certified, but it is suitable for consumption by those who eat kosher.

    Click here to find the ingredients of your favourite box

  • You can buy B-Better Water in a Delhaize or Carrefour supermarket near you, in on-the-go-stores and at kazidomi.com.

    Find a shop nearby

  • B-Better actively works towards cleaner streets and rivers in Belgium. Which is why we’ve partnered up with 1% for the planet – a badass network of businesses and individuals who don’t want to sit around and wait for things to change. 1% (and more) of our revenue goes to clean-up initiatives countrywide. We also team up with partners to create more awareness about the waste situation and encourage our fans and followers to join us in our #2piecesaday litter-picking challenge.

    Find out more about The Clean-Up Project here 

    See what’s happening near you right now

    And there’s more. To reduce our environmental impact to a very minimum, we’ve moved away from the conventional plastic water bottle and designed a bottle made mainly from recyclable, plant-based materials. It turned out a box, one that’s mostly composed of paper – a renewable and recyclable resource – which in its turn is made from trees that grow in responsibly managed forests. Our packaging still contains a small amount of plastic, part of which comes from tall oil recovered from the pulp industry. Since we couldn’t do without a film of aluminium on the interior of the box without affecting the quality of the water, we deliberately opted for sustainably sourced aluminium certified with the ASI (Aluminium Stewardship Initiative) label. The aluminium layer can be recovered in special facilities and recycled into aluminium or cement.

    We are constantly improving our box to reduce its impact even further. Aluminium is one of the materials we want to see scratched from the packaging content list.

    Find out more on the composition of the box

  • 1% for the Planet is a network of businesses and individuals who pull together to make a difference in the world. B-Better wants to contribute to a better planet, not only by reducing the environmental footprint of our products but by facilitating change. Members of 1% for the Planet, we commit to donating at least 1% of our profit to local non-profit organisations in Belgium. On a mission to keep waste off the streets and out the oceans, we support clean-up initiatives countrywide.

    Learn more about our ecological commitment here

  • Every box weighs 27.7 g in total. 15.8 g (57%) is cardboard from FSC certified forests and controlled plantations. The packaging, cap included, contains 1.3 g (4%) of non-renewable plastic and 9.6 g (34%) of plastic that derives from pulp residue – tall oil, to be exact. As tall oil is a by-product of the paper industry, it doesn’t affect any food sources. A 1 g film of sustainably sourced aluminium protects the quality of the water inside.

    Learn more about our vision and packaging

  • Our solution isn’t perfect, we feel it’s more sustainable than a conventional water bottle. With packaging specialist SIG, we’ve developed a packaging that is more than 90% plant-based. A B-Better box is composed mainly of FSC certified cardboard, it’s 100% recyclable and has a reduced carbon footprint. The packaging is made of 15.8 g FSC paper, 9.6 g plant-based plastic, 1.3 g non-renewable plastic and 1 g sustainably sourced aluminium. We’re constantly looking for ways to improve both our product and the packaging. We’re working on an aluminium-free, 100% plant-based box as we speak. By 2021, we aim to use recycled materials only.

    Learn more about the box

  • The packaging of B-Better Water is more than 90% plant-based and 100% recyclable to reduce its impact on the environment. Yet, that impact depends partly on your recycling habits. Fold your empty container, screw the cap back on and place it in the bin for recycling plastic bottles, metal cans and cartons (the blue PMD/PMC bag in Belgium). Check with your local recycling centre if you live outside of Belgium.

    Learn more about the box

  • Yes it is. To help us recycle it, place your empty box with the cap screwed on in the right recycling bin (the blue PMD bag in Belgium). The extent to which it will be recycled then depends on the recycling facilities. The recycling rate of beverage cartons in Belgium was 89% in 2017 (source: ACE). In comparison, only 80% of PET bottles were recycled in Belgium in the same year.

    Learn more about the box

  • The recycling process of our packaging is very simple: after you’ve placed it in your blue bag, the cardboard box is separated from the plastic bottles and metal cans at a recycling facility. The carton is then submerged into water, which allows the different layers of the packaging to part. Every layer floats at a different level in the water which makes it easy to collect them. The cardboard is recycled into household paper, cardboard boxes, paper bags, envelopes … The plastics are recycled into new plastic materials. The recovered aluminium is used as a combustible or recycled into cement for construction or new aluminium applications. That way, nothing gets wasted.

    Learn more about the box

  • No, they aren’t, but they are fully recyclable. We don’t currently use recycled materials in our packaging yet. However, together with our packaging partner SIG, we’re working on an upgrade of the box and cap. By 2020, we aim for half of the box to come from recycled materials.

    Learn more about the box

  • Contact us and keep an eye on our social media pages to stay up-to-date.

    Follow B-Better on Facebook

    Follow B-Better on Instagram

  • rPET bottles are bottles made from recycled PET bottles. PET can only be recycled 5 to 6 times, and the recycling rate is 9% lower (80%) than cardboard packs (89%) in Belgium. That’s why we prefer recyclable plant-based materials over recyclable plastics to keep your water fresh and tasty.

    Also, the plant-derived box reduces carbon emissions considerably compared to fossil fuel plastics, even recycled ones. Trees and plants are cut and processed into packaging after they’ve absorbed a certain amount of carbon dioxide from the air. When the box is reheated or burned, it’s precisely that amount of CO2 that will be released back into the air. The majority of plastics, by contrast, come from fossil fuels like petroleum, that are extracted from the ground. The extraction and distillation process of these fuels already emits quite a large amount of greenhouse gases in the air prior to use. And when the plastics are burned or heated, they release carbon dioxide that was originally stored deep in the earth.

    That’s why we decided to develop a new water bottle, one that’s 90% plant-based and fully recyclable. It isn’t perfect yet, but we are improving it as we speak.

    So, the short answer is yes, we believe our packaging is better than rPET, both for you and the planet. We are currently conducting a life cycle analysis to determine the precise carbon footprint and reduce it even more.

    Find the box that meets your needs

  • Of course you can! We want you to reuse it. Refill it from the tap or use a drinking water fountain when you're not at home. We just don’t recommend putting the box in the dishwasher, it can’t resist the heat.

    Find the box that meets your needs

  • Depends on how and when you like to drink it. You can keep it in the cupboard or simply place it in your bag when you're out and about. The packaging is sustainable and easy to carry with you anywhere you go. B-Better Water tastes at its best at room temperature. Therefore, you don’t need to store it in the fridge, which helps you save the planet by saving energy.

    After opening, store the bottle in a cool place and consume within the next few days.

  • The box can technically be stored in the freezer, but be aware that cardboard can absorb humidity even if the shape of the box doesn’t change. Keep in mind that B-Better Water has been developed to be consumed at room temperature. There’s no need to store it in the freezer and use unnecessary energy.

  • B-Better Water is bottled in Rinteln, Germany. The water comes from the Helenen source.

  • B-Better Water can be stored up to 12 months without any loss of vitamins or functions.

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